Algorithmics Dieppe — Student Enrolment Campaign
Client: Algorithmics Dieppe
Project: Bilingual Video and Lead Generation Campaign
Role: Strategy | Content Creation | Ad setup and Management | Reporting
Social Media Ads
Introduction
Algorithmics Dieppe teaches coding and technology to young people. Heading into its summer program, the school had four sign-ups. Volta Digital was brought in to change that. Over roughly two months we produced a bilingual video campaign and built the lead generation system behind it, taking enrolment from four to 30 across the summer camp and the September classes.
Objectives
The problem wasn't the program, it was that parents in the area didn't know it existed or weren't convinced. So the work had two jobs: produce creative that would make a parent stop and pay attention, and build the path that carried an interested parent from seeing an ad to being enrolled. Video alone wouldn't have solved it, and neither would ads without something worth watching.
Key Features and Benefits
Short video ads built for Facebook. Written, filmed and cut specifically as paid social creative rather than repurposed from longer material.
A parent testimonial that answers the real question. We filmed a parent whose child was in the programme, speaking about the tech confidence her son had built and how it had carried over to his sister. Parents buy this kind of programme on the word of other parents, and the testimonial says what no school can say about itself.
The full Meta ads system, set up and running. We didn't hand over files and leave. We built the campaign structure so that a parent clicking an ad lands in a direct message, and Algorithmics receives an inquiry they can follow up and convert.
Scripting through to conversion, in one engagement. Scripting, filming, editing, campaign build and the follow-up path. We handled all as one piece of work rather than four separate problems for the client to stitch together.
Bilingual throughout. Every element of the campaign was produced in English and French, as all of our work for Algorithmics has been.
Outcomes
Algorithmics Dieppe went from four sign-ups to more than 30 across the summer camp and the September intake, over about two months of work. Beyond the enrolment numbers, the school came out of the engagement with a functioning lead generation system; ad creative in both languages, a campaign structure that delivers enquiries, and a repeatable path from first click to enrolled student.
Conclusion
Four sign-ups isn't a marketing problem that gets solved by making a video. It gets solved by making the right video and then building the machinery that turns attention into enrollment. By pairing a parent's own account of the program with a properly structured Meta campaign, we helped Algorithmics Dieppe fill its summer and fall classes and left the school with a system it can run again. Volta Digital is glad to have been part of it.